Microsoft  strengthens smartphone portfolio with the launch of the Lumia 540 


As per priority of the market, Microsoft unveiled its first priority re seller store in E-Mall Chandni Chowk at Kolkata on Wednesday. The company also announced its new power-packed smart phone, Lumia 540 Dual Sim at the same occasion.

The newly launched store marks the beginning of Microsoft’s journey to becoming a consumer brand, reaching out to millions of consumers via the existing retail footprint. India is the first country to roll out the new look for retail. The transition is being made across a total of 8872 stores and 119 care centres. Out of the total number of outlets in this country 441 outlets are now getting a completely new design while the remaining stores are being refreshed with new signage by end of June 2015. 94 stores located in the east region and 11 in Kolkata that will transitioned to Microsoft brand stores.

Nokia India Sales Pvt Ltd Director-B2B & Operator Relations Nikhil Mathur in the launching occasion of Priority Re seller store in E-Mall Kolkata.The stylish new Lumia 540 is a mid-range smart phone that delivers high end performance at a best buy price of 10,199 Rs. Its a Windows 8.1 phone and is upgradable to Windows 10 will be launched later this year.

Discussing the company’s aggressive plans, Nikhil Mathur, Direvtor-B2B and operator Relations, Nokia India Sales Pvt Ltd said, ‘ We are focusing on redefining the future of smart devices and continuing to invest towards delivering truly compelling experiences to consumers. For many consumers, the rebranded shops will be their first experience of Microsoft as a consumer hardware manufacture.’

Lumia 540 Dual Sim Key features

Designed for young, ambitious people who are looking for their first smartphone. Here are some key features of the phone.

  1. 5 inches HD screen with 2200 mAh battery Lumia 540 has pre-loaded Skype service with 8 megapixel rear and 5 megapixel front facing camera.
  2. Lumia 540 has Quad- core 200 series Qualcomm Snapdragon processor. Save and sync photos, videos and office documents securely with up to 30gb of free cloud storage with built-in OneDrive.
  3. Running the latest denim software update and with 1 GB of RAM and 8GB of onboard memory.